Every year, the UK property market experiences a curious phenomenon… Rightmove explodes with activity on Boxing Day.
This post-Christmas surge, affectionately nicknamed the "Boxing Day Bounce," consistently ranks as the platform's busiest day of the year.
But why? Let's unpack the reasons behind this annual tradition and how YOU can supercharge your Rightmove to make sure you aren’t missing out on any opportunities.
Motivated Movers
The festive period offers a time for reflection, and often, re-evaluation of priorities. Spending extra time together under one roof can highlight the need for a larger space, a quieter location, or simply a change of scenery. Boxing Day becomes the first opportunity to translate these desires into action. Once the festive frenzy settles down into that little lull where no one knows what day it is, people seem to have a clearer mind and renewed focus.
The festivities offer a break from busy routines, allowing buyers and sellers to dedicate time to researching and planning their next move. With a new year just around the corner, there's a natural inclination to make a fresh start. Putting a house on the market or actively searching for a new one embodies this sentiment, hence the surge in activity on Boxing Day.
Strategic Sellers
Rightmove's data consistently shows a jump in buyer activity post-Christmas. Sellers on Boxing Day are strategically positioning themselves to capture this influx of eager eyes, increasing their chances of a quick sale. Be honest… Have you done it too? 👀
While many estate agents take a festive break, those open on Boxing Day benefit from reduced competition for listings. This increased visibility potentially attracts more buyers and leads to faster turnaround times. Launching a listing right after Christmas gives it a head start in the New Year rush. With the market typically heating up in January, early birds stand a better chance of securing multiple offers and achieving a favourable price.
So how can you make the most of opportunities in the Boxing Day rush?
You can Supercharge your Rightmove 🚀
Here are our top Rightmove hacks to keep you ahead:
⚡️Use Chrome add ons
⚡️Make the most of the “search key words” function
⚡️Create the right alerts
⚡️Use property lists
⚡️Utilise the “Investor News” function
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